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Corporations embracing 420 as legalization grows

LOS ANGELES — Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it.
No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social media messaging aimed at connecting with consumers driving the booming market.
Today, Lyft is offering a $4.20 credit on a single ride in Colorado and in select cities in the U.S. and Canada. Carl’s Jr. is using a Denver restaurant to market a hamburger infused with CBD, a nonintoxicating molecule found in cannabis that many believe is beneficial to their health.
On 420 last year, Totino’s, a maker of frozen pizza snacks, tweeted an image of a microwave and an oven with the message: “To be blunt, pizza rolls are better when baked.”
“I think brands that associa..

Survey: 1 in 4 in Washington get high at work

It’s probably not a good idea — and it can’t be great for productivity — but that’s not stopping a lot of Washingtonians from doing it.
I’m talking about getting high at work.
One in four marijuana users who are employed admit to doing this within the past year, according to a new survey of cannabis consumers in Washington, Oregon and Colorado, three states where recreational weed is legal.
One in four also said they’ve gotten high before work.
The marketing communications firm Quinn Thomas, which has offices in Seattle and Portland, funded the survey, which was conducted by polling-and-opinion outfit DHM Research. A representative sample of 900 cannabis consumers were interviewed — 300 in each of the three states — from Jan. 8 to 14. The survey has a margin of error of plus or minus 3.3 percent.
“There is a lot of information out there about the cannabis industry and its regulatory structure, but not much is known about consumers,” said Zach Knowling, vice president at Quinn Thom..